Advertising has melted into a wonderful blend of entertainment and experiences, and is always coming up with new ways to interact with the people that engage with brands. Storytelling, conversations, merchandise and music, the gradual spread of a good meme or a ridiculous video, dogs and cats living together...mass hysteria. Brands aren't just products and services, they have become a part of who a person is, where someone makes a stand, and how they represent themselves to the world.
The art of building a brand and making it not feel like a brand, but as a part of the consumer's life is a challenge that I readily accept.
Thanks and enjoy!